What to Track on Social Media Beyond Likes and Follows

Likes and follows provide context, but they rarely explain business impact. Better tracking focuses on intent and movement through the funnel.

Measure profile clicks, website sessions, qualified conversations, and assisted conversions by content theme.

Tag campaign links consistently and use dashboards that separate awareness signals from bottom-funnel actions.

Track content by objective: trust, authority, or conversion. Different goals require different success metrics.

When reporting shifts from vanity metrics to intent metrics, strategic decisions become clearer and faster.

Execution checklist

• Audit current baseline and set one clear business KPI.
• Ship one focused improvement every week.
• Review results monthly and iterate based on evidence.

Need support implementing this framework end-to-end? DomorDev can help with strategy, design, development, and optimization.